Brilliant product let down by speed issues
June 10, 2014
Brilliant product let down by speed issues
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
When I used Optimizely - and I still will be in future - it was just me at Engaging Networks who used it. We used it to help clients decide which of their fundraising pages converted better.
- It's so easy to set up a split test even if you have no coding knowledge
- It's good at tracking the results
- You can do multivariate testing
- Great interface
- The main problem I had with Optimizely is that it caused test pages to render much more slowly than pages where the Optimizely embed code wasn't being used. Given how important speed is to the web and to ROI, this is a serious problem, and as a result I try to use Optimizely as little as possible.
- Ability to write better case studies for clients due to the learning we now have about what works and what doesn't for online fundraising.
Optimizely was simply the easiest to understand and use in practice against other products, particularly Google Website Optimizer. However, my favourite way to optimize is currently to run a split test from within Engaging Networks via email, to track donations from the point of sending the appeal right through to completion. There are far fewer speed issues with using that method.