Best tool to learn about your client base.
August 04, 2015

Best tool to learn about your client base.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use Optimizely mainly for testing marketing ideas. We use it to make sure the new hypotheses are not affecting our conversions in a negative way.
  • Ease of use, no need to involve the developers when we want to test on the front-end.
  • Stable platform. So far we never had any noticeable outings or downtime because of it.
  • Powerful tools for advanced users. Writing your own code and skipping the WYSIWYG editor is a breeze.
  • The company is industry leading, hence the pricing is adjusted accordingly. Makes sense for bigger companies, not so much for small businesses - unless of course they can leverage use on a daily basis with significant results.
  • Tremendous amount of useful data to better understand our clients.
  • Some of our tests yielded huge improvements, affecting our recurring revenue. We couldn't have known that without Optimizely.
We haven't really used anything else.
It comes down to how much money are you willing to spend to learn more about how your customers react to your strategy.