Content but not Crazy about Optimizely Content Marketing Platform

For my team it's all about email scheduling. We translate our complicated excel down to tasks individual team members are expected to manage in our marketing automation system. Those tasks then alert other parties as to our needs in order to hit our delivery schedule which feeds our lead gen email activities. Without this there would be lots of confusion and mistakes.

Acknowledge that the way we're using it isn't necessarily the intended purpose. While we are using it to manage workflows for created content like ebooks, reports, or similar we're also trying to use it as a bit of a project management solution on how those assets get deployed. Trying to make that work over purchasing a separate tool. At times it works better than others. Trying to map the content calendar schedule to other schedules isn't really possible with our other activities so we are often left pulling data from here and migrating else where to provide full visibility of project status.

For general content orchestration works as well as each user.