Item: Optimizely Content Marketing Platform
Rating: 9
Author: Zvi Levitas

Use Cases and Deployment Scope

I am mainly using Optimizely for our legal docs as a one stop shop for the most recent, and up to date docs, which is used by hundreds of people like myself. This being a very convenient way to manage our content and helps making sure no one uses any outdates content. The user interface is amazing, and super easy to use!

Pros and Cons

Organizing our content
Staying up to date with corporate requierments
User interface is great!
Works fast
Reliable platform

Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
Provide the option to download an entire folder of docs without entering to the folder itself.
'Watch' option for specific docs, not just for folders...

Return on Investment

I'm not part of the purchasing team, so can't advise on ROI...
I'm not part of the purchasing team, so can't advise on SLA...
I'm not part of the purchasing team, so can't advise on content management...

Usability

I mainly benefit from the use of making sure that the content I may need to keep offline is up to date, content upload date, content downloads made, etc. While my specific team don't use Optimizely for Marketing content rather than legal docs to be used with external parties, I have heard nothing but good feedback from other teams.

Content Marketing Campaign Performance

I think the easiest and most accurate way to describe the impact of Optimizely Content Marketing Platform tools on my ability to manage and reuse assets would be by saying that there's no room for errors when all are leveraging the platform. It's also great that once a change is made to an asset, we all get notified.

Alternatives Considered

Microsoft SharePoint and Welcome

Looking at Welcome software is easy, since Optimizely acquired Welcome software I am enjoying both worlds under the same roof (since it was also integrated into Optimizely platform).
Looking at MS SharePoint is a completely different platform, in which I find more difficult to use (the user interface isn't friendly enough, definitely when compared to Optimizely...), search results are messed up, and more.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Clari, Salesforce CMS, PitchBook, Salesloft, LinkedIn Sales Navigator

Likelihood to Recommend

When any corporation needs to be sure that people are aligned and using the same content, constantly. This isn't just for Legal docs, but can be leveraged for all of the different departments of the Corp you are working at, R&D could keep aligned with their processes and development documentations, Sales for their processes, etc.

Great platform, happy that our purchasing team decided to go for it!

Overall Satisfaction with Optimizely Content Marketing Platform