Quick feedback on ideas before implementing.
December 11, 2024

Quick feedback on ideas before implementing.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We have a specific frontend team to build quick experiments on our website. We measure the performance of these experiments, which later help us to take informed decisions about whether they are worth building in our platform. Unfortunately, it is not a straightforward tool for someone without technical knowledge to build these experiments as you still need to know about JavaScript and CSS.

Pros

  • Fast and reliable.
  • Ease to use for devs.
  • Informed decisions.

Cons

  • Alerts
  • Money saved.
  • Time saved.
  • Informed decisions.
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
Having everything centralized in one platform saves us so much time and effort. Instead of juggling multiple tools, we can focus on refining our strategies and making data-driven decisions. The integration allows us to iterate on ideas quickly, optimize user experiences, and see the direct impact of our changes. It's been invaluable for streamlining our workflow and driving better outcomes. Before Optimizely, we were playing with other tools like GTM, which is more complex to understand and offers fewer capabilities.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is excellent for companies that want to invest an initial effort in building experiments to validate their hypotheses. I would not recommend this tool for small companies that don't have some development resources to conduct these experiments unless your experiments are simple, like changing colors, texts, or the position of some items.

Optimizely Web Experimentation Feature Ratings

8.5
a/b experiment testing
10
Multivariate testing
10
Cross-browser testing
10
Mobile app testing
1
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Client-side tests
10
Server-side tests
1
Mutually exclusive tests
Not Rated
10.0
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Traffic allocation control
10
Website personalization
Not Rated
10.0
Form fill analysis
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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