Premium experimentation platform
Updated November 05, 2025

Premium experimentation platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation across our websites to optimise our customer journeys, helping to drive more donors, volunteers, campaigners, service users and more. Experimentation makes it easy to create consistent experiences across multiple pages.

Pros

  • Robust reporting engine
  • Easy to use UI
  • Flexible experiment triggers and audience rules

Cons

  • Using platform can be tricky for non technical users. Particularly with selecting elements.
  • Limited tools for exporting reporting
  • Reports are retired after a certain time making it unreliable as a long-term experimention repository
  • Our experiments have saved us from rolling out designs that we have loved that would have led to dramatic drops in CTR
It's easy to spin up a new project with different user permissions.
It allows us to move quickly. We've drafted test ideas in platform, shared for preview, launched in an afternoon. Results are easy to pull and winnings variants can be deployed in Experimentation.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

If your website has plenty of traffic and you have the resources to run a CRO programme, you will struggle to find a more robust tool to run your experiments.

Optimizely Web Experimentation Feature Ratings

9.3
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
8
Cross-browser testing
5
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
8
Advanced code editor
10
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
7
Dynamic experiment activation
10
Client-side tests
10
Server-side tests
10
Mutually exclusive tests
10
8.5
Standard visitor segmentation
10
Behavioral visitor segmentation
7
8.0
Goal tracking
10
Test reporting
10
Results segmentation
6
CSV export
6
Platform Integration Features ()
Not Rated

Using Optimizely Web Experimentation

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Convenient
Feel confident using
Requires technical support
  • Good experiment preview features
  • Easy to set up reusable components such as pages and events
  • Reporting features are easy to use
  • Visual builder can sometimes be tricky to work with, especially on dynamic pages

Comments

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