Item: Optimizely Web Experimentation
Rating: 8
Author: Verified User

Overall Satisfaction with Optimizely Web Experimentation

Use Cases and Deployment Scope

We primarily use it to provide different variance to the user to understand which content is more attracting users, how users are actually using it. We are creating multiple variants actually on a page that's on the website. And we are experimenting which one will be working and we are taking from the results and we are creating the content based on the results actually.

Pros and Cons

Pros

We have not been using the latest, I don't know if it's available. We have been creating variance on the portal. We have seen a recent change as well, like how you can create a variant, how experiment suggests you to do a lot of different options actually. We were able to create our own variation with very minimal changes. Selecting the content on the website. It is very easy to use actually as a developer, I need not to go pitching into every single experiment. My marketing team can simply do it without the knowledge actually.

Cons

One thing which I have predominantly noticed is my marketing team can use it. They kind of click through the content and they can change the content and how it has to present to the user. But in case if we have multiple selectors, in case if we have a selector which kind of selects multiple content on the same page, probably one of the example that we had is people wanted to change at one particular place, which ended up changing multiple places on the same webpage. And developers have to pitch in that time and we have to provide the right selected. So without a developer experience, without knowing how the HTML element works, people will not be able to do everything. Actually probably that is one of the con that I have seen.

Return on Investment

I would say it provides an easier option to build the webpages, provide the content, what our business actually delivers, we are able to convert into the content through Optimizely and it doesn't require a developer to build every single page actually. Any user, any marketing user or any of our business users, they're able to build the content on their own with the templates that we have created and they were able to publish it on the website. The time that it takes from building the content or generating the content to building the content on the website? Yeah, it's good.
One of the issues that we are facing actually: we are getting a lot of traffic through a lot of AI tools like the scrapers and that takes the website performance badly. So that is something that we are still struggling to get through. So we are on CMS 11, which is the legacy one, so we kind of upgrading, we are hoping it would be better now.

Scalability

One of the other challenge that we were facing is we do use the AP form in our pages. It's particularly hard to integrate that particular form into an experiment actually because forms uses some inbuilt code. Like we were using some a legacy form version. It was hard to use that form on the experiment. That is one thing that we had a challenge actually.

Portfolio Solution

It works well actually because you're building the experiment on top of your website and it works seamlessly.

I think it is good with bringing in Opal whatever we are seeing and whatever we heard from them CSMs before. So we were planning to use more using the Opal and using the experimentation, the other features in experimentation. So we were hoping we'll be able to use much more than just the content management system.

Alternatives Considered

We have just used experimentation just now, so we don't have any other tools or products.

Key Insights

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Likelihood to Recommend

Well suited, we have even took this particular option to go with experiment when we wanted to build a new page. Going with creating the blocks on the code takes you weeks, a month actually to build the entire page. So we would build the front end, we'll just put through the experiment and we kind of make it available on the website and to see how it is performing. And then we slowly take into the process of creating the content as in the code actually. So that is what one of the approach. So to do that experiment is the best thing that optimistic has given before with Open, it's going to very easy from now on. Sometimes it is very hard for the marketing team. If we put in multiple content on the same page, it is probably clumsy for them to understand how the content is actually and how you need to clear ensure that the tracking is linked or how you set up the HTML code. If you're putting in a bunch of a bulk of HTML code into an experiment on the variant, probably it might be not readable actually. So that is one of the, I would say you cannot build a big HTML and put it on the experiment just if you have a page and if you wanted to play around with it or put in a small plugin on experiment, that will be very suitable.

Optimizely Web Experimentation Feature Ratings

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