Item: Outreach
Rating: 8
Author: Verified User

Overall Satisfaction with Outreach

Usability

The product is very nimble from a sales ops perspective, but it's difficult for a user if your whole team isn't bought-in entirely to operate exclusively out of the platform. Usability will largely depend on the philosophy of who is administrating the platform and what their sales approach is like.

Use Cases and Deployment Scope

We're using Outreach primarily for sales process automation. We make the most use out of the sequencing capability, but also use the platform for dialing out of Salesforce, sales ops, and from what I understand we use it for some marketing automation-type features as well. The primary problem we're addressing is how pipeline management and automating sales activity.

Pros and Cons

Pros

Sequence/Cadence construction involving a multi-touch approach
Prospect engagement
Salesforce integration

Cons

The Outreach University has great info on the technical aspects of the platform, but it'd be great to see more content around how they/others are using the platform successfully with examples!

Reports Used with Outreach

Reporting on calls, connects, positive/neutral/negative email responses, A/B testing, etc..

Return on Investment

Freed up time for managers

Likelihood to Recommend

Outreach is perfect if you belong to a team that has made sales enablement investments and has a strong product marketing culture for copy and targeting. At that point, it becomes a game-changer in delivering a high-quality, high-value sales platform experience that increases activity and exposure. However, in the wrong hands, the tool can be used to propagate more brand-harming SDR activity. In the words of Uncle Ben from Spiderman - "with great power comes great responsibility".

Comments

Please log in to join the conversation

Perfect for teams that invest in sales and product marketing