Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Pardot is used across various departments in my organization, specifically in marketing. It's extremely useful for quick data consumption and provides solid interaction history that we use to help target specific users for campaigns as we plan and revise them.

Pros and Cons

Extremely clean and user-friendly dashboard
Unlimited automation branching
Strong customer service team

Extremely pricey - not good for small companies
Solution only B2B focus
Not many integration options

Return on Investment

Allows marketers to track campaign performance
Automates efforts between sales and marketing teams

Alternatives Considered

As stated earlier, Pardot is definitely the leader in marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient data for larger organizations. While it can be difficult to onboard, the customer service is excellent and always available to help with any issues.

Number of Contacts (List Size)

250,000 to 1 million

Using Salesforce Marketing Cloud for B2C or B2B marketing

Both

Other Software Used

HubSpot, Salesforce Analytics Cloud, Adobe Campaign

Likelihood to Recommend

Pardot is the leader in the marketing automation space that is specifically made for large organizations that have large email distribution lists and diverse customer bases. Due to the high price tag, it is less appropriate for smaller organizations who are looking to just increase traffic to their sites. There are better platforms for that.

Pardot Review

Software Version

Overall Satisfaction with Pardot