Pardot Review
Anonymous | TrustRadius Reviewer
May 13, 2019

Pardot Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is used across various departments in my organization, specifically in marketing. It's extremely useful for quick data consumption and provides solid interaction history that we use to help target specific users for campaigns as we plan and revise them.
  • Extremely clean and user-friendly dashboard
  • Unlimited automation branching
  • Strong customer service team
  • Extremely pricey - not good for small companies
  • Solution only B2B focus
  • Not many integration options
  • Allows marketers to track campaign performance
  • Automates efforts between sales and marketing teams
As stated earlier, Pardot is definitely the leader in marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient data for larger organizations. While it can be difficult to onboard, the customer service is excellent and always available to help with any issues.
Pardot is the leader in the marketing automation space that is specifically made for large organizations that have large email distribution lists and diverse customer bases. Due to the high price tag, it is less appropriate for smaller organizations who are looking to just increase traffic to their sites. There are better platforms for that.

Pardot Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
8
Landing pages
5
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
Lead nurturing
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
7
Dashboards
10
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
9