May 13, 2019
Score 8 out of 10
Overall Satisfaction with Pardot
Pardot is used across various departments in my organization, specifically in marketing. It's extremely useful for quick data consumption and provides solid interaction history that we use to help target specific users for campaigns as we plan and revise them.
- Allows marketers to track campaign performance
- Automates efforts between sales and marketing teams
As stated earlier, Pardot is definitely the leader in marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient data for larger organizations. While it can be difficult to onboard, the customer service is excellent and always available to help with any issues.
Pardot is the leader in the marketing automation space that is specifically made for large organizations that have large email distribution lists and diverse customer bases. Due to the high price tag, it is less appropriate for smaller organizations who are looking to just increase traffic to their sites. There are better platforms for that.