Pardot in the Higher Ed Space Can Be a Blessing or a Lower Top 10
May 14, 2019

Pardot in the Higher Ed Space Can Be a Blessing or a Lower Top 10

Justin Wiebe | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

We are using Pardot as a way of engaging with prospective students. This is being used across the entire college and university system as a way of engaging with prospective students at all levels. This addresses a number of issues but mostly in regards to email and communications with said student body.

Pros

  • Email broadcasts are professional and clean
  • Email templates are well thought out and provide a number of good b2b solutions
  • SMS is involved and functional.

Cons

  • SMS could be more thought out and engaging.
  • Email is not as sophisticated as in Marketing Cloud.
  • Users are not as easily up to speed as they are with Marketing Cloud.
  • The whole experience seems a bit piece meal.
  • Positive in that we have been able to better engage with our overall base.
  • Positive that email has been better received.
  • Negative in that we have other options for SMS and email that might work somewhat better from a UG Admissions perspective.
Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and thus there are some reservations you have to take when looking to implement it.
1 to 5 million
B2C
Pardot is a solution that is ultimately more of a B2B product rather than a B2C solution. This provides some limitations as it relates to the higher education ecosystem in which I work. It still can function as well as Marketing Cloud but ultimately it is not as robust and "clean" interface as that with Marketing Cloud. It is a solution that can work from a grad school perspective. The market segment is somewhat more in line with this realm.

Salesforce Marketing Cloud Feature Ratings

6.8
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
8
Landing pages
4
A/B testing
8
Mobile optimization
9
Email deliverability reporting
5
List management
7
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
5.0
Calendaring
8
Event/webinar marketing
2
4.0
Social sharing and campaigns
4
5.3
Dashboards
5
Standard reports
5
Custom reports
6
5.8
API
6
Role-based workflow & approvals
6
Customizability
5
Integration with Salesforce.com
6

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