Parse.ly is an excellent platform and I would recommend it
Updated December 16, 2019

Parse.ly is an excellent platform and I would recommend it

Billy Hawkins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

The digital department use Parse.ly to track the live traffic directed to our website, talkSPORT.com. Previous analytics solutions had not provided us with a particularly good live service, whereas Parse.ly appears to suit all our needs. Furthermore, the ability to see traffic sources is remarkably useful, and it has allowed us to grow our social traffic by targeting stories at specific markets.

Pros

  • The live traffic analytics are very useful as they mean we can schedule stories in at times we know are best.
  • Revealing traffic sources allows us to target stories at specific markets, and tinker headlines to various audiences.
  • The average traffic vs. today's traffic marker is very useful for keeping ahead of our monthly target.

Cons

  • Syncing problems, while rare, occur more often than I would hope, and when they occur it is impossible to track live traffic.
  • We have seen a massive increase in traffic since using Parse.ly, with our unique viewers and comscore both more than doubling.
  • Our advertising revenue has increased since using Parse.ly, in relation to our traffic increase.
While we still use Google Analytics for UK traffic, Parse.ly is the better overall analytics software. The live tracking is much better and it is much easier to see the growth we have enjoyed on a daily, weekly, monthly and yearly basis.
Though I was not the person to select Parse.ly, if I had to make the choice now I would pick this software.
Though I have not had to engage with Parse.ly's support, the messages that come up on the software are useful in of themselves. Furthermore, any problems the platform is facing are usually resolved quickly, and the customer is kept notified throughout various issues.
It is a good sign for the platform that I have not had to engage with customer support since starting to use Parse.ly.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Parse.ly is very useful when you need a good live analytics program, so you can keep on top of the traffic being driven to your website. It is especially good when you drive traffic from many sources, and aim to improve your use of these sources.
It is also very useful for being able to track your traffic across history and see in which areas your website has improved.

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