Parse.ly works great for media orgs
November 15, 2021

Parse.ly works great for media orgs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Parse.ly

Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing the performance of our work, how readers are engaging with us, and which headlines are performing well for us, as well as who on our team is producing X no. of stories per period.
  • Author breakdown
  • Daily "pulse" monitoring
  • Traffic sources
  • The reporting system is complicated and somewhat confusing to set up, can't edit reports once they're created, have to create new ones
  • Identifying "smart" trends in stuff that is/isn't working - we have to do this analysis ourselves
  • Breaking down Google traffic sources (Discover is just categorized as "Google")
  • Everyone on our team is much happier to use analytics and peer into it, unlike GA
  • Everyone has a gateway to their own personal performance editorially
Clean, responsive, not too "advanced" for ordinary users, [cater] well enough to an editorial organization vs. the [multi-multi-purposes] of GA and other tools.
It's integral to our operation.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

For daily/weekly/monthly performance tracking Parse.ly is a major step up for us from Google Analytics.