Promising product
August 21, 2019

Promising product

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

It is being used in our Marketing department to increase engagement on our website.
  • It does a great job of keeping website users engaged by providing topical content.
  • It is easy to add content to your tracks in their platform.
  • The Support team is responsive.
  • Their analytics could be more robust.
  • Unsure so far, haven't used the tool for a long enough time.
Our website users are being more engaged on the site. Increasing our time on site, decreasing our bounce rate.
I wasn't here when it launched.
It's great for organic website users. Not great for paid programs.

PathFactory Feature Ratings

Content hub
7
Forms / Gated content
6
Embedded CTAs
7
Content automation
7
Audience profiling and targeting
6
Closed-loop tracking and reporting
5
Content performance analytics
5