PathFactory review
August 20, 2019

PathFactory review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use it inside our Marketing department so that we can help people who are looking for our content to be able to find relevant content that is along the same lines as our content.
  • The way content moves to other content helps users find relevant information on our brand. This makes PathFactory stand out in their sector.
  • PathFactory's way of uploading content is simple and makes sense.
  • The content tracks are easy ways to help users go through the content in Pathfactory.
  • PathFactory isn't hard to use.
  • We haven't seen much so far, but it looks good.
Our organization is benefiting from this. We just started with PathFactory but we are using them in our campaigns to help effectively put users in a content journey. Putting them in this journey helps them get a feel and understanding of our product and lets them make the choice if they should or shouldn't learn more about our product.
More work, but our company has a lot of content. For companies with less content, the implementation process is a bit easier. It also depends on what tracks you are using for different channels. You have to set up what content you want on those tracks to make it easy on the channel.
This hasn't really been a thing for us yet. We don't know how it is working in full force in how to make purchase decisions faster. In time, it should be able to help potential buyers to go through a content journey on educating themselves to figure out what pain points we can help with.
We haven't used or found any others that are quite like PathFactory. PathFactory is the easy leader in their category.
Scenarios, where it is appropriate, is in situations where companies that want users to go in and have a content journey that will help them understand the product that the company is selling. Scenarios, where it is less appropriate, are smaller companies that don't have enough content to really have users go through a content journey.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics