PathFactory - An honest review
August 20, 2019

PathFactory - An honest review

Erik Eaton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We are using PathFactory to help drive content to users. Pathfactory is now serving as our master content management system and is delivering content across all channels of marketing. PathFactory is helping to increase binge rate and allow users to go on a self-guided journey across our content library.
  • End-user experience from the consumer's point of view.
  • Analytics are straight forward.
  • Customer service.
  • Marketo integration - had to work with the team to develop some custom snippets to get data to feedback into the system properly.
  • We are in the early stages of deploying PathFactory but we've already seen a quality increase in our leads.
We are using the full suite of PathFactory technology. Their recommended track helps to drive prospects to our content and keeps them engaged without the redundant form fills. We are also using PathFactory on new content to help bring in viewership into our CMS and MAP. Overall, PathFactory is a great tool to add to your marketing activities.
PathFactory implementation was pretty straight forward. The biggest time sink was setting up tracking to ensure that it properly filtered back into our systems. No one wants to have silos of data. Overall, quick and simple. Keep in mind that you do need to know some CSS to make your PathFactory unique.
PathFactory let us buy consumer content at our own pace. With PathFactory we don't have to rely on nurturing emails and setting the right cadence. With PathFactory we can serve up all the applicable content at once and the buyer can decide when and how far to read into the content.
PathFactory is well suited for a business that already has an abundant amount of content. PathFactory is the next logical step to hosting your data from Marketo/WordPress. If you have a lot of collateral and want to show it all with select filter Pathfactory is the right choice. PathFactory is also well suited for smaller businesses, not a ton of upkeep needed.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics