Strong Analytics and on a great path if they can nail the sales enablement piece when it comes to helping them share content
August 19, 2019
Strong Analytics and on a great path if they can nail the sales enablement piece when it comes to helping them share content
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
Stores all of our marketing content in a central place and in an organized manner.
Pros
- Receptive and quick to act on the feedback of their users.
- Reverse IP address tracking is a unique competitive advantage.
Cons
- Could be better integrated with Salesforce in terms of data/field level syncing.
- Struggles with managing long sessions where a user leaves a window open sometimes leading to bad data.
TBC: still implementing.
As expected, a few hiccups along the way but the team generally were able to help out quickly and effectively.
TBC: still implementing.
PathFactory analytics within Salesforce and on contact/account level is very strong. Would love to see them build out Gmail integration much more like Highspot and Showpad. Would be very powerful with those 2 features combined.
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