The Netflix of Content Dissemination
August 22, 2019
The Netflix of Content Dissemination
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is owned by our marketing team and leveraged by both Marketing and Sales to share high-quality content with our future customers. We are able to build "nurture tracks" using the platform to which we can promote our marketing content, at scale.
- Allow site visitors to "binge" on content on their timeframe.
- Provide insight to us on which content is performing and what content is being consumed at the individual and account level.
- Promote content related to our industry but not hosted on our website without forcing people to navigate away from our website.
- Better reporting in CRM, specifically on account content consumption in a way that we can determine which accounts are super active with our content.
- Unknown visitor content. There is some light domain matching tech under the hood but little unclear on match quality.
- It has simplified a problem area around how to organize and structure our content journey.
- Binging on content has helped us ID leads that are more likely to convert and require a sales touch sooner.
Not an applicable question given my role.
Again, not applicable to my role.
We are able to leverage our content in ways that make its dissemination to our target audience, more immediate. When people are in a research or buying cycle, the last thing you want to do is to slow down their ability to learn about your company, solution and use cases. Binging on content and the general ease to set up content tracks has enabled us to drive more qualified leads, sooner.
I was not part of the initial evaluation.