Overall Satisfaction with PathFactory
PathFactory is owned by our marketing team and leveraged by both Marketing and Sales to share high-quality content with our future customers. We are able to build "nurture tracks" using the platform to which we can promote our marketing content, at scale.
- Allow site visitors to "binge" on content on their timeframe.
- Provide insight to us on which content is performing and what content is being consumed at the individual and account level.
- Promote content related to our industry but not hosted on our website without forcing people to navigate away from our website.
- Better reporting in CRM, specifically on account content consumption in a way that we can determine which accounts are super active with our content.
- Unknown visitor content. There is some light domain matching tech under the hood but little unclear on match quality.
- It has simplified a problem area around how to organize and structure our content journey.
- Binging on content has helped us ID leads that are more likely to convert and require a sales touch sooner.
I was not part of the initial evaluation.
Content binging, simple nurture streams, and promoting industry or relevant content that supports your message but not necessarily hosted on your site. Easy to stand up and to support.