The Netflix of Content Dissemination
August 22, 2019
The Netflix of Content Dissemination
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is owned by our marketing team and leveraged by both Marketing and Sales to share high-quality content with our future customers. We are able to build "nurture tracks" using the platform to which we can promote our marketing content, at scale.
- Allow site visitors to "binge" on content on their timeframe.
- Provide insight to us on which content is performing and what content is being consumed at the individual and account level.
- Promote content related to our industry but not hosted on our website without forcing people to navigate away from our website.
- Better reporting in CRM, specifically on account content consumption in a way that we can determine which accounts are super active with our content.
- Unknown visitor content. There is some light domain matching tech under the hood but little unclear on match quality.
- It has simplified a problem area around how to organize and structure our content journey.
- Binging on content has helped us ID leads that are more likely to convert and require a sales touch sooner.
I was not part of the initial evaluation.