Feedback on PathFactory from a user based in Japan
August 22, 2019

Feedback on PathFactory from a user based in Japan

Makoto Nakamura | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

Most of the member in my department are using PathFactory. It is used for providing Slide Deck & the content (URL, Brochure) to the attendees and those who cannot attend the seminar/event. It is also used for the promotional summary site of the webinar registration.

- Little guidance to use this tool.
- Little information on how to collect customer contact information effectively.
  • It's easy to publish.
  • Reason: I can easily share what I want to share with the attendees of events.
  • How to collect contact information correctly. I would like to collect only to unknown users which I think PathFactory can configure it. But I don't know if it works right.
  • Reporting is not comprehensive.
I think I can get good results in using PathFactory when I used it for our big event in June. Which makes over 3000 visits, which is 10 times more than we can reach with a F2F event.
it's easy to set up but I am not sure how to check that it works for what I intended it to.
I can understand that easiness to providing contents makes us easier to educate those self-educate buyers. But I couldn't have felt we make our prospects to feel purchase our products at this point of time -- I just started to use PathFactory from April. So better use case should be helpful for me.
I haven't used any other products like this. Our Global team selected this tool.
- Share slides on or after an event.
- Share brochure on or after an event.
- Share selected contents through eDM with single CTA.
- Share URL and webinar registration page URL.

Less Appropriate:
- Long videos (although we would like to upload a video which is 40min or so).

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Not Rated
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics