Feedback on PathFactory from a user based in Japan

Most of the member in my department are using PathFactory. It is used for providing Slide Deck & the content (URL, Brochure) to the attendees and those who cannot attend the seminar/event. It is also used for the promotional summary site of the webinar registration.

Problem:
- Little guidance to use this tool.
- Little information on how to collect customer contact information effectively.

I think I can get good results in using PathFactory when I used it for our big event in June. Which makes over 3000 visits, which is 10 times more than we can reach with a F2F event.

it's easy to set up but I am not sure how to check that it works for what I intended it to.

I can understand that easiness to providing contents makes us easier to educate those self-educate buyers. But I couldn't have felt we make our prospects to feel purchase our products at this point of time -- I just started to use PathFactory from April. So better use case should be helpful for me.