PathFactory allows us to increase our engagement with buyers by delivering a seamless and curated experience.
March 30, 2021

PathFactory allows us to increase our engagement with buyers by delivering a seamless and curated experience.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory to house our content, create curated content experiences, and create more engaging marketing campaigns. It's currently being used by our Marketing and Sales team.

It solves the issue of delivering relevant content to the right audience in an engaging way by providing a seamless user experience.
  • Explore pages are a really simple way to create resource hubs, post-webinar landing pages and other interactive pages to continue engaging our prospects.
  • I would love to see more tags and attributions built out when uploading content. Recently, personas have been added so more additions like that would be great for personalized content experiences.
  • PathFactory has allowed us to increase our pipeline by including Tracks in our email nurture campaigns, engage our prospects better after webinars and events, and identified which content is most engaging.
Our organization has seen more engaging campaigns because we're able to bundle relevant content to our targeted audiences. We can better personalize outreach and that leads to more interaction, increasing our sales pipeline and better brand recognition.
Set up with PathFactory took a bit of time, as we have a large library of content that was being uploaded into the platform. It was definitely worth the effort because we can more effectively distribute content because of it.
As a technology company, it's important to get across the right messaging. PathFactory enables us to curate exactly what message we want to deliver to specific audiences in a really effective way. By incorporating PathFactory into our marketing campaigns, we've seen our buyers get to know our company and services better, more quickly than they would have otherwise. It also enables our buyers to accelerate their buying journey by having access to all the content we know they are looking for in that stage, in one place.
I have not evaluated any other competitors.
PathFactory is great for anyone who has a lot of content and looking for more creative and engaging ways to deliver that content to their audience. It offers the opportunity to bundle content and create a more seamless experience for the user.

It would be less appropriate for an organization that isn't looking to share content with prospects or customers.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics