PathFactory makes marketing campaigns easy!
March 31, 2021

PathFactory makes marketing campaigns easy!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is leveraged to educate potential customers and further nurture them as qualified prospects. We gain high visibility into what they're interested in and how our sales team can assist them. It's being used on a small scale within our organization currently with hopes to grow into other divisions long term.

Pros

  • Lead generation - providing detailed engagement analytics.
  • Lead nurturing - providing content that surrounds the user.
  • Content marketing - aligning with the topics and trends they're interested in.

Cons

  • Microsite functionality is great but has more room to grow.
  • Implementing a pitch tool to send to customers (similar to highspot).
  • None - the tool is really great.
  • Qualified leads with more tracking information.
  • Easier landing page configuration.
  • Higher engagement than website stats.
Our marketing campaigns have been taken to the next level. We're able to create landing pages within an hour, upload content easily, and begin promoting the content track right away. We've been gaining speed on our campaigns and are able to accelerate leads to sales.
It was some work at the beginning which should be expected for any new tool. Their teams and customer support are great. They do personal and specialized training and never leave you hanging. Their online learning tool (The Nook) is also super helpful to get your trained up.
Absolutely - buyers are able to consume as much content as they like, at whatever speed they choose, whenever is convenient for them. Gone are the days of drip campaigns. We need real-time nurturing campaigns with tools like Pathfactory that allows our B2C minds to work in a B2B world.
None - this tool helps with the functionalities and features that our website lacks.
Any marketing team that is looking for assistance in generating high value leads would benefit greatly from PathFactory. The marketing team is able to pass qualified leads with a high level of engagement data to sales to help them prioritize which accounts to go after. It's been a lifesaver for us.

PathFactory Feature Ratings

Content hub
10
Forms / Gated content
10
Embedded CTAs
7
Content automation
10
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10

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