An awesome content bingeing tool for B2B marketing!
March 29, 2021

An awesome content bingeing tool for B2B marketing!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is being used at my organization to create bingeable content experiences for our prospects and customers. My organization has a TON of content on various topics and PathFactory has been a great tool to allow us to organize this content in relevant and personalized ways. It is also great to be able to view the analytics on all of our Tracks and Explore Pages in order to make appropriate adjustments to them.
  • Creating bingeable content experiences.
  • Account executives are very responsive and helpful.
  • Great personalization capabilities.
  • Some difficulty with accurate "known-visitor" tracking.
  • PathFactory has helped us achieve a positive ROI on content leading to opportunities.
We use PathFactory links and tracks in most of our email outreach, allowing us to engage our prospects with multiple pieces of content instead of just one single asset. This has lead to greater engagement with our brand and campaigns.
By bundling our one-pagers on each specific product, along with case studies and other relevant topics allows our potential buyers to self educate before chatting with us and in between initial conversations and opportunity creation.
PathFactory was a better solution for us.
PathFactory is a great tool to create personalized content experiences for different industries, personas, and topics.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics