PathFactory is the tool you need to elevate your content, engagement and conversion strategy!
April 04, 2023

PathFactory is the tool you need to elevate your content, engagement and conversion strategy!

Kayla Trevino | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory to create a better experience for our visitors, to better track our content to the campaign and business objective level and optimize our content strategy. A mantra around here is why send a single PDF when this allows for a dynamic experience and exposes them to related content or calls to action that would otherwise be missed.

Pros

  • A well managed content library
  • Great customer support
  • Personalized experiences and integrations

Cons

  • Attribution tracking doesn't always match Google Analytics
  • Impossible to find out where tracks are being used or if a track has been deleted what dead ends it is causing now
  • A lot of targeting, form strategy or redirection rules require regex knowledge
  • Visibility to the account and content level of engagement
  • Converting unknown users to known leads
  • Connecting content to salesforce campaigns and opportunities
We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in getting us to the place where we're confident we have the infrastructure to be able to get that understanding which is a huge leap forward for us.
The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most important features, learn best practices about organization and use and put us back on track.
Again, we're just starting on the path of directing content exposure to an actionable next step so we'll see!

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

PathFactory is a robust content engagement tool that really helps us elevate the exposure of not only one piece of content but all related content. The forms strategy also turns every track into an opportunity to convert and learn about their viewing habits, showing us the patterns that create value for our buyers.

PathFactory Feature Ratings

Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content automation
5
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
7

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