Fantastic Tool for a Better Web Experience
January 05, 2023
Fantastic Tool for a Better Web Experience
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory as a way to provide a bingable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.
- Expanding the amount of content a visitor can absorb during one engagement on our website
- The data and engagement information we are able to see at both the account level and the known visitor information in our CRM
- The onboarding and implementation experience was fantastic
- Many of us small marketing teams do not have designers or web developers on staff, so having free resources for HTML for microsites or templated experiences would be amazing
- Better integration with HubSpot similar to Salesforce for PathFactory. We use lead scoring from PF data but would love to have more information in the HubSpot contact record
- Enables our team to live in a first party cookie environment. Fueling our growth with our own data
- 74% lift in engagement on our content
- 58% lift in views on our content
Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from MQLs to SQLs and being able to attribute it to PathFactory paths.
The effort is absolutely worth it. The work is definitely there, but the team works with you at your pace and they were extremely helpful along the way.
With giving a viewer all available content at their disposal for self-exploration they can consume, at their own pace, the needed materials to make a decision on whether to take the next step and book a demo or request pricing.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes