Fantastic Tool for a Better Web Experience

We use PathFactory as a way to provide a bingable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from MQLs to SQLs and being able to attribute it to PathFactory paths.

The effort is absolutely worth it. The work is definitely there, but the team works with you at your pace and they were extremely helpful along the way.

With giving a viewer all available content at their disposal for self-exploration they can consume, at their own pace, the needed materials to make a decision on whether to take the next step and book a demo or request pricing.