Review of PF
April 05, 2023

Review of PF

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend track link to an Explore page or a PF microsite (driving traffic to a landing page rather than a single asset in track)
Paid advertising - retarget people and drive them to a topical track (e.g. all about AVA Energy) a set of assets of the same content type (e.g. a case study track or use cases, etc)
funnel stage-specific track (e.g. MOFU or BOFU assets only for the solution/selection stage)
Content syndication - instead of serving PDFs, if the vendor can syndicate links, you can put a selection of assets in front of them
Webinars, virtual event resource section during event post-event followup with link to track relevant content
Partner activities
ABM activities

  • Tracks account data via IP and cookies
  • flexible in creating tracks
  • different ways to create tracks
  • integration with other tools
  • better personalization: e.g. machine learning or AI that tracks user behaviour and suggest content to them
  • better content flow
  • better content consumption
  • faster user journey
It has, it's easier to put more assets in the track instead of focusing only on one.
I haven't participated in the launch.
It's difficult to track this.

Do you think PathFactory delivers good value for the price?


Are you happy with PathFactory's feature set?


Did PathFactory live up to sales and marketing promises?


Did implementation of PathFactory go as expected?


Would you buy PathFactory again?


Great for content distribution and putting gated form for Contact us to those pages that don't necessarily have it.
Improvement areas: as described in the previous question.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics