Ease of use.
June 01, 2023

Ease of use.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool like PathFactory, the ease of use is exceptional.
  • Ease of use.
  • Friendly & helpful support team.
  • The ability to create a truly custom page still lacks.
  • Difficult to nail down.
I have certainly benefited from this capability. As previously noted, the ability to build pages with little to no experience has truly enhanced our speed to market - allowing us to be nimble and timely with content.

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

Targeted sales/marketing campaigns, getting web pages up quickly without the help of an experienced web developer.

PathFactory Feature Ratings

Content hub
7
Forms / Gated content
9
Embedded CTAs
7
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
3
Content performance analytics
7