PathFactory, almost good!
June 01, 2023

PathFactory, almost good!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory helped to increase engagement in the company's assets.
  • Provides great recommendations.
  • Improves engagement.
  • Provides additional flexibility to the user journey.
  • We need to perform more QA on the solutions and tools.
  • The speed of asset processing is not enough, but it is definitely worth improving.
  • Develop fail-safe mechanisms.
It was a great experience using campaign tools and concierge.
These solutions helped us to deliver more relevant content in an attractive
way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the campaigns and user experience and helped to achieve better outcomes.
It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which was always responsive and helpful.
Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

No

Would you buy PathFactory again?

Yes

PathFactory did a great job in assets consumption increase as well as overall improvement of the user journey. Chosen tools gave an opportunity to consume the assets in a great suitable way with an addition of context-based personalized recommendations. On the other hand, there were some minor technical issues that affected the overall experience with the product.

PathFactory Feature Ratings

Content hub
Not Rated
Forms / Gated content
10
Embedded CTAs
Not Rated
Content automation
Not Rated
Audience profiling and targeting
8
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8