A great resource for our ABM efforts
September 25, 2025

A great resource for our ABM efforts

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is our go-to solution for creating landing pages for specialized campaigns. It is a great resource for gathering related marketing materials and presenting them to the right audience at the right time in the right place. My team and I have found this to be an effective solution and use it frequently in our ABM efforts.

Pros

  • Helps us present material in an effective way.
  • Allows us to easily swap out relevant material.
  • Material is presented in an esthetically pleasing way that matches our themes.

Cons

  • Nothing stands out as needing improvement
  • Engagement with our website has improved.
  • Time on site has improved.
  • Conversions have improved.
The ability for myself and my team to engage in ABM style marketing has been fantastic we are a small team with limited resources and using PathFactory to identify relevant material and present it in a pleasing way has been a great resource for us I look forward to working with PathFactory in the future on additional projects.
PathFactory was able to provide us with a dedicated account team that worked with us very closely in regular implementation meetings. The PathFactory team was essential in helping us along, keeping implementation on time, on track, and focused throughout the entire software implementation. A great, friendly, respectful, and helpful team.
As I said in the previous response we have seen positive increases to our conversion rates, time on site, and engagement rates. The prospects who visit our site are doing better research and coming to our meetings better informed after being exposed to our content through the PathFactory Interface.

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

As I said previously, our experience with PathFactory has been excellent when presenting relevant materials to the appropriate audience when building personalized landing pages as part of our ABM efforts. It's a great plug-and-play solution to intelligently present our marketing story.

PathFactory Feature Ratings

Content hub
8
Forms / Gated content
Not Rated
Embedded CTAs
8
Content automation
8
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
9

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