The Engine Behind AVEVAs ABM 11 at Scale Personalisation Engine.

At AVEVA, we use PathFactory predominantly for nurture tracks for progressing leads through the funnel with the aim of qualifying them to progress onto sales opportunities. My ABM team uses more of the templated experiences element of the platform to build out a highly personalised and scalable digital experience for our top-tier enterprise accounts.

PathFactory is integral to our overall ABM results. Their content hubs (Templated Experience) are the focal point of our ABM 1:1 at Scale program, with all tactics leading back to this page. We're able to easily manage all the 80+ different versions of the page centrally to ensure that they are contributing to the success of the overall campaigns.

This isn't something that I was directly involved with myself, so I don't have anything to comment on this point.

The Content Hubs we've built are to give our largest existing customer, who are large, complex, multi-national organisations, a better understanding of the solutions we offer to their specific problems. It's usually the case that a customer only sees us as a single point solution, so these Content Hubs help with enabling these customers to understand more about AVEVA, but in a more personalised way to their own needs.