Would Recommend Pathfactory for Content Marketing Management.

Host all content. Place like-themed content in playlists that encourage visitors to binge additional content after reading the initial target content. Tracks content visitors and provides valuable intent data to aid in pipeline development and sales efforts.

Ongoing marketing campaigns on specific topics, dripping out one piece of content a week for a period of time, all leading back to the same content playlist. This encourages consistent messaging around the topic and encourages binging after target content is viewed.

N/A It was here when I started.

We're able to follow visitor activity to know what they do after they consume the target content, and if their intent is high, what content they consume after that. We're then able to continue their personalized journey through the sales cycle.