PathFactory for Content Engagement

We use PathFactory in our ABM strategy as well as our email nurturing and blog. It is a great tool to encourage prospects to engage with multiple thought leadership assets at once and to guide them to the next asset that they might find interesting. We also are able to use their Templated Experiences to create microsites with related content for specific outreach.

We are definitely able to generate engagement specifically from ad click throughs to content paths and PathFactory microsites. It is also helpful on our blog page - we are able to recommend the next blog based on the topic of the current blog the visitor is reading. This promotes more time on our site and more interaction with our content.

There were aspects of the set up that were easier than I expected and aspects that were harder. The initial integrations and content uploads/path building is easy. When we started integrating PathFactory with our website there was more manual work than expected. However, there have been product updates since then that have made that manual work automated and dynamic.

I don't know that I have concrete feedback for this one. I do think the paths and landing pages we create with PathFactory help prospects see multiple assets at once and the assets can address every stage of the funnel or one specific topic that the prospect has shown interest in.