Great publishing tool
December 16, 2025
Great publishing tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use it across all ABM Campaigns to build content tracks and link to from other channels including paid social and email.
It helps with our reporting because the depth of the reporting in the tool is so vast.
It helps with our reporting because the depth of the reporting in the tool is so vast.
Pros
- Content tracks
- Reporting & Analysis of content consumption
- Landing pages that are personalised
Cons
- I would have said landing pages but these have come a really long way now
- It has made our publishing much leaner
- Everthing is in one place
- It's a modern tool and a great asset to our tech stack
It has, we haven't yet built out our landing pages using PathFactory but we will be in January. I'm excited to see how this improves our conversion rates and ultimately contributes to our wins.
I'm not sure as I'm not in marketing ops.
I know it has made the whole journey much easier than them consuming content on our website. We also actively use it for our events pre and post read.
unsure
Do you think PathFactory delivers good value for the price?
Not sure
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
Comments
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