PathFactory A game-changer for web content engagement

We use PathFactory to create bingeable digital experiences for our customers and viewers. By using PathFactory, we have access to analytics on viewership and customer engagement, and it also makes the editing process more straightforward and easier. We also create gated microsites for our top customers through which we communicate with them and share tailored content. This is part of the company's ABM approach.

Yes, our organization has benefited from PathFactory’s capabilities. By using PathFactory to deliver more targeted and engaging campaigns, we’ve seen a noticeable increase in web traffic and stronger SEO performance. The platform helps us keep visitors engaged longer and encouraging them to explore more pages. This improved engagement not only drives better campaign results but also boosts our organic search rankings, making it easier for new audiences to find us.

It was more work than initially expected, but it was worth the effort. The more you understand the platform, the more functionalities you can utilize.

PathFactory has made it easier for our potential buyers to find and consume the information they need at their own pace. By giving them access to relevant resources in one place, they can self-educate more efficiently and gain confidence in their decision-making. We also heard feedback that they find information about our solutions they didn't know existed.