PathFactory - an Absolute Must-Have for Content Marketing
May 29, 2018
PathFactory - an Absolute Must-Have for Content Marketing
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
PathFactory is being used to drive increased content exposure and engagement with prospects and customers through email marketing. Prospects and customers who would previously have been sent through email to either dead-end PDFs or landing pages are now delivered into a PathFactory experience with a purpose-built content journey. These content experiences allow email marketing programs to capitalize on each hard-earned click and provide a better experience to the visitor where they may choose to consume additional related content without having to sift through numerous web pages or resource hubs.
At Nimble Storage, prior to acquisition by HPE, PathFactory was also being used to expand exposure on the website through overlay promoters and gated links which would have previously delivered the visitor to a PDF.
At Nimble Storage, prior to acquisition by HPE, PathFactory was also being used to expand exposure on the website through overlay promoters and gated links which would have previously delivered the visitor to a PDF.
- PathFactory delivers a great visitor experience.
- PathFactory has a strong foundational architecture which allows easy scaling across growing marketing organizations.
- PathFactory is easy to use, which is great for general marketers or non-operations specialists.
- PathFactory has a strong customer support and success team.
- PathFactory has some limitations in scaling to large enterprises with numerous product lines and categories. The foundation is there - with some functionality to dynamically generate content experiences they could overcome this challenge.
- Prior to acquisition by HPE, Nimble Storage saw a significant increase in content consumption both via email and the website upon deploying PathFactory.
- Prior to acquisition by HPE, Nimble Storage was able to leverage PathFactory to turn normally ungated content (eg. datasheets) into lead generation mechanisms by providing additional high-value, gated content in the same experience while leaving the ungated content ungated.