The Content "Easy Button"
March 14, 2019
The Content "Easy Button"
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
We use LookBooks across the company. It is the easiest, fastest way to create a landing page that will guide a customer through a content journey or present a content library around specific use cases. The turnaround time to create web pages in large organizations is too lengthy to facilitate modern content marketing strategies and iteration, but the access to LookBook allows us to test and then make changes in minutes, or create multiple LookBook experiences to test.
- Choice to present content in either a content library format (carousel/recommend) or a guided journey (target).
- Easy to make changes and immediately see the results.
- Many options to customize the view.
- Everyone in marketing at IBM still calls these LookBooks and it is highly unlikely we will ever change that.
- The nomenclature is odd. I struggle to remember what "target" vs "recommend" vs "explore" mean when I am in the software. It would be easier to use standard terminology like "content library style" or "content journey style" or "view lookbooks."
- It would be better to have a video showing how to use the product instead of a written training with screen captures.
It is extremely easy to track the effectiveness of specific content and understand the intimate details of who is viewing what, how much, and when.
It was relatively easy to get set up from a content strategy perspective, but it would be helpful if there had been video training instead of only written instructions. It is definitely worth the effort because the result is much better and faster than navigating our website build process, and it is easy to drive to a LookBook from a nurture email or as a follow up from a webcast.
Unfortunately, I do not have this level of access to our buyers to understand their perceptions.