PathFactory At a Glance
March 13, 2019

PathFactory At a Glance

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

We use PathFactory as a marketing and sales tool for promoting solutions, products and/or events.

Pros

  • Simple set up
  • Professional screen appearance
  • Good analytics capability

Cons

  • More screen customization or flexibility
  • Better way to update content source
  • Clearer understanding of Target versus Explore
  • Brand awareness
  • Thought leadership
  • Lead generation
Unfortunately, our click or take rates are low due to poor database contact lists, so we haven't been able to effectively translate to business results.
About the same, but there has been much turnover on account management.
Education has been a primary focus. We do not use it as a purchasing mechanism.
Well suited for email or digital links, less appropriate for direct mail.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.0
Content hub
8
Forms / Gated content
8
Embedded CTAs
Not Rated
Content Reporting & Analytics
8.0
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8

Comments

  • Lauren Triance-Haldane | TrustRadius Reviewer
    Lauren Triance-Haldane
    (Vendor Representative) commented 7 years ago
    Thanks so much for taking time to review PathFactory, we really appreciate you sharing your thoughts. I wanted to let you know that we'll be releasing additional customization functionality over the course of 2019, as well as more flexibility for reporting. Our aim was to make module names such as Target and Explore representative of the abilities they offer you as a marketer. That said, we've gotten this same feedback from a few individuals, so will make it easier to see what they stand for within the app.

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