PathFactory At a Glance
March 13, 2019
PathFactory At a Glance
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
We use PathFactory as a marketing and sales tool for promoting solutions, products and/or events.
- Simple set up
- Professional screen appearance
- Good analytics capability
- More screen customization or flexibility
- Better way to update content source
- Clearer understanding of Target versus Explore
- Brand awareness
- Thought leadership
- Lead generation
Unfortunately, our click or take rates are low due to poor database contact lists, so we haven't been able to effectively translate to business results.
About the same, but there has been much turnover on account management.
Education has been a primary focus. We do not use it as a purchasing mechanism.