Binging helps accelerate the buying process
March 08, 2019

Binging helps accelerate the buying process

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

We have been utilizing PathFactory, formally LookBookHQ, across our marketing organization for multiple years. The solution allows us to offer multiple assets in a contained environment. By having access to multiple assets, the audience is able to binge and continue to engage with the assets without risk of losing their attention or tracking of their actions.

Pros

  • Contained environment (You don't risk losing them to other parts of your website/Internet).
  • Allows for assets in multiple formats (articles, ebooks, videos, etc.).
  • Detailed tracking (how long, how many pages, etc.).

Cons

  • Integrating live pages (rather than just PDF's).
  • Interaction with the user, based on their actions (static environment, except for contact form pop-up).
  • The ability for non-licensed users to access usage data.
  • Allows for accelerating the email nurture programs
  • Enables integrated lead scoring with Eloqua
  • Provides good data on program engagement levels
We have seen an uptick in the amount of engaged sales leads and overall results from Nurture programs have increased by about 20%.
Implementation was relatively easy.
This is the main pillar of the solution. To allow for our audience to binge on all of the applicable assets, as society is accustomed to doing on their televisions, allows for a user to self-educate and helps us to identify where they lie in the funnel.
PathFactory is an ideal solution for nurture campaigns, where the goal is to drive the recipient to view assets and to track their engagement. It would not be an ideal solution for social or digital marketing where much of the audience is unknown.

PathFactory Feature Ratings

Content hub
8
Forms / Gated content
8
Embedded CTAs
7
Content automation
7
Audience profiling and targeting
7
Closed-loop tracking and reporting
8
Content performance analytics
7

Comments

  • Lauren Triance-Haldane | TrustRadius Reviewer
    Thank you so much for taking time to share your feedback on PathFactory, we appreciate it! I wanted to let you know that in addition to PDFs, PathFactory content tracks do support live pages and videos. I encourage you to reach out to your Client Success Manager if you have any questions about how to expand your use of PathFactory content tracks beyond PDFs - possibilities abound!

More Reviews of PathFactory