Pretty good platform with a few intricacies to keep in mind.
Updated July 22, 2020

Pretty good platform with a few intricacies to keep in mind.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory in demand generation marketing although it is starting to span across multiple departments now. We use PathFactor to serve multiple content pieces and lead score individuals based on activity and engagement. Although we haven’t seen the results we were originally looking for, I firmly believe that PathFactory has added value in places we didn’t originally anticipate. There are tons of ways to customize the platform and for the most part, dev for PathFactory is very helpful.

Pros

  • Serving multiple assets
  • Customization to certain extents
  • Analytics
  • Integrations with other marketing technology frequently used in organizations like marketing automation tools.
  • Support

Cons

  • Customized reporting to the organization.
  • Ability to customize things like external codes and such without support help.
  • Ability to customize metrics that are tracked like custom company tracking codes instead of UTM parameters.
  • Helped deliver content for nurtures.
  • Given a better platform for multi-lesson content like eCourses.
  • Has helped get the ball rolling on lead scoring to qualify leads.
PathFactory has helped with delivering multiple relevant content pieces at one moment to give a binging ability. This has also helped restructure the way we execute on certain campaigns like webinars and content courses. We have had less of an issue with email triggers not being fired and improved contact capturing.
It was more work to get PathFactory set up than anticipated. The level of customization required by our company was a heavy lift to be up to brand standards as well as built-in features exclusive to our company use. We have found ourselves continually making tweaks since we started using the platform in August. This does give a great opportunity for testing though.
The platform allows users to bing on designated. The intent is to give prospects capabilities to self binge on content so we can qualify high intent leads.
This is well suited for B2B companies for nurture programs, gated content, recourses, and lead scoring.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.8
Content hub
9
Forms / Gated content
8
Embedded CTAs
6
Content automation
8
Content Reporting & Analytics
6.0
Closed-loop tracking and reporting
5
Content performance analytics
7

Experience Using PathFactory

Any implementation of a tool like PathFactory is going to be a heavy lift in terms of organization, strategy, tracking, and execution. However, we on boarded at a time where a lot of what we wanted to do with PathFactory had to be custom built, from CTA buttons to matching the brand to the landing page look, it took a ton of work and a lot of time from other departments to execute and to feel truly “ready.”
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
For the most part PathFactory was fine. However we had extreme difficulty getting Marketo integrations set to work properly. It took at least two months to get everything set and working properly between our testing and their logging into our instance to work through and test.
  • Online training
It was pretty basic training, it didn’t really dive that deeply into the aspects we were looking to use but it was helpful for a baseline knowledge dump and to guide you on different use cases.
It gets the job done but there are better tools out there that do more for the same, if not less cost. True personalization capability of boards is light in comparison to competitors. There’s a lot of work to do on dev’s side to justify the cost. It’s easier to keep than replace though.

Using PathFactory

20 - Marketing, brand, web, customer marketing— mostly in a demand generation capacity but also helpful for customer onboarding. Also great as a content management system versus traditional landing pages.
8 - To be fair, it really doesn’t require a lot of technical skill to support PathFactory. It’s primarily a strategic mind that is needed to organize and execute a strategy using and implementing the system.
  • Content Management
  • Demand Generation
  • Customer Onboarding
  • Customer Onboarding
  • Campaign execution
  • ABM

Comments

  • Lauren Triance-Haldane | TrustRadius Reviewer
    Lauren Triance-Haldane
    (Vendor Representative) commented 5 years ago
    We really appreciate you sharing your feedback here! We want to make you aware that in the coming months, we'll be releasing additional tools that will make it possible for you to do deeper customization with PathFactory analytics. We're also currently working on functionality to allow you to easily build, deploy, and report on your own tracking query strings.

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