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A path to a great user experience
Updated July 24, 2020

A path to a great user experience

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We are using PathFactory in our demand gen marketing through email nurtures or a CTA link for people who have just downloaded an eBook, attended a webcast, or downloaded a free trial of our product. Our customer success team is also using PathFactory as a tool to help people who just purchased our product. PathFactory gives the marketer the opportunity to serve multiple content pieces and also lead score individuals.
  • PathFactory has an amazing support team, always quickly answering my questions.
  • The analytics in PathFactory are great.
  • One of my favorite things about PathFactory is that they give the marketer the option to gate or ungate content if the visitor is known or unknown. I find this especially helpful because we always want to give the user the best experience, and not force them to fill out a form if they already have in the past.
  • PathFactory has the opportunity to improve when it comes to integrating into differing forms of marketing tracking. Path Factory can track UTM parameters, but we use a different system in-house which does not integrate, so we have resolved to creating a different track for every marketing source so we can have proper attribution.
  • I would love to see comparative analytics. The analytics are great at the track level but would like to have a comparative view based off our foldering system.
  • PathFactory is great to get users to engage in content, but we've had difficulty to get users to move further down the funnel through taking secondary actions of registering for a demo or trial of our product. We are still in testing mode to find the right content offer to improve this.
  • We've had a positive impact by being better able to track users engagement in content.
PathFactory has given our team a better understanding of which content is best resonating with our audience. I think the greatest effect of PathFactory is that we are able to offer multiple content offers at once. This provides the user with an opportunity to learn more in one setting. Our next phase is to start to identify the users who are binging on the content and looking at the content for long periods of time, to then automatically get them to push to our sales team to call on as marketing qualified leads.
The PathFactory team was helpful in getting us set up. It took longer than I had expected, due to a shift in our internal team structure. The key piece is making sure that all of the proper tracking is in place as well as making sure that the tracks are in-line with our brand guidelines. It took us a while to get to a consistent look across all of our tracks.
PathFactory's self-educate format provides a better experience for the user. Instead of having to search for content, we are able to offer multiple pieces of content in a track to best suit the user.
PathFactory is great if you have a lot of content and want to get it organized. It's great for email nurture drips, allowing the marker to list one link in the email (out to the PathFactory track) instead of having a list of five different links in an email going out to the various different assets. PathFactory is very helpful to create pages quickly.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.5
Content hub
7
Forms / Gated content
10
Embedded CTAs
10
Content automation
7
Content Reporting & Analytics
10.0
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10

Experience Using PathFactory

The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks.
The Path Factory support team is incredible and quickly answers when we submit a request.
I have found no issues with PathFactory's performance. PathFactory offers several integrations that are useful, although I am most biased towards the integration with Marketo. We leverage this integration to help with our lead scoring efforts, which has been a great benefit to our team.
  • Online training
  • in-person training
No surprise, PathFactory uses PathFactory tracks for it's online training. It's helpful as it allows you to view the short video that applies to the new feature that the user is learning how to use. The video presenters are not boring, with monotone voice, but are excited about training users on how to use their product.
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product.