Good content engagement product with excellent analytics and top class service
Updated July 21, 2020

Good content engagement product with excellent analytics and top class service

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

It’s mainly being used by sales and marketing but it is on our website too. We use it as the best way to capture user behavioural data for content engagement whilst giving our users a great user experience. Previously or outside of PathFactory we had no way of knowing who is engaging with our content, how much they’re engaging and what is our most engaging content.

Pros

  • User engagement data
  • Content engagement data
  • Content engagement tracks e.g. Netflix style binging for content

Cons

  • Compatibility with SEO when used on a website.
  • Full PathFactory data available in a CRM such as SFDC. Limited today.
  • Choice of content track presentation.
  • Improved user engagement data
  • Improved content engagement data
  • Better understanding of content attribution
We have benefited from the engagement track functionality, particularly when used on email nurturing. The binging nature of the tracks works very well and is different/better functionality than we have elsewhere in our tech stack.
It was very easy and definitely worth the effort. Also, one of the best things about PathFactory is their customer service. It’s possibly the best I’ve ever used in marketing.
We can group content as we see fit in content tracks. These can be split by sales stage meaning we can offer the right content at the right stage, whilst receiving excellent analytics.
PathFactory’s analytics and look and feel were the main reasons for choosing it. Only downside was the price as it’s expensive.
Content engagement from email. It works less well on a website due to the issues with SEO.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.8
Content hub
8
Forms / Gated content
8
Embedded CTAs
10
Content automation
9
Content Reporting & Analytics
8.3
Audience profiling and targeting
8
Closed-loop tracking and reporting
7
Content performance analytics
10

Experience Using PathFactory

The implementation of PathFactory is extremely easy, mostly because of the excellent customer service through onboarding, both from a technical and best practice perspective.
I haven't experienced any issues with the availability of PathFactory
Before the Salesforce integration (with the PF section in SF) I would have given this a lower score, but since the introduction of this it has transformed how useful the PF data is, to sales in particular.
  • Online training
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
There's no doubt that PathFactory is an excellent platform, both from a user perspective and an analytics perspective, but it isn't cheap. I think that's understandable as quality often isn't cheap, but this is the reason I haven't given a higher score.

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