PathFactory is our binge consumption go to
March 22, 2019

PathFactory is our binge consumption go to

Aristomenis Capogeannis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

Our Marketing department uses PathFactory as a means for binge content consumption across a variety of vehicles—email, web, social, and paid. It allows us to serve up the right content to engaged individuals at the right time.
  • PathFactory allows for moving beyond having a user consume one piece of content to offering an experience around multiple, relevant pieces of content.
  • The analytics engine in the back end moves us closer to People Based Marketing via consumption metrics to note who is surging in engagement and tailor their further experiences accordingly.
  • Some deeper ABM based integrations will allow for dynamic experiences which will move this to a dynamic real estate plate versus static experiences.
  • PathFactory has allowed us to move beyond hoping a target has consumed an asset given to them, to having that target further their awareness and engagement interacting with multiple assets in one go.
PathFactory is a key deliverable considered in all our email campaign considerations.
Very quick to set up, with no integration issues.
PathFactory allows for our potential buyers to binge consume relevant assets that resonate, thereby accelerating their journey through their engagement lifecycle, accelerating time to close.
If you have a wealth of content, PathFactory is great. If you are lacking content, PathFactory is not for you.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Not Rated
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics