Great product with great support
Anonymous | TrustRadius Reviewer
March 15, 2019

Great product with great support

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with PathFactory (formerly LookBookHQ)

It is being used by my team to implement [a scoring model] and for us to help other teams use it to increase quality and info known on leads. We are able to get more insight into how much time leads spent on certain topics of interest and gauge their level of interest which helps us see which ones are more highly qualified.
  • Great customer support, always very knowledgeable and able to hand hold
  • Great layout of product, the reader is very easy to view and a very smooth experience for our customers
  • Easier capability to handle two instances for marketing (although this is probably a special use case)
  • It has helped with scoring and seeing if leads should pass to sales reps quicker, we are able to implement a scoring model that helps us pass leads on to our reps even if they don’t have other activity that would make them highly qualified. We use theee metrics to push them through the funnel at an accelerated pace since we can see they are spending a lot of time reading topics for specific products
Our team has benefited since it provides more info into a customer and thus helped increase our ROI. We are able to use the insight and stats passed from LookBook to our marketing automation systems so that we can determine if a lead is qualified and ready for the sales team to reach out to. We use this info for marketing and sales in parallel to help push leads through the funnel that show real interest in our products.
More work, it was difficult since we had to integrate it on two marketing platforms. However the support we got was great while doing it.
It has given them a more streamlined view of assets and our products. They are able to view items consecutively whereas before they would hit a landing page and then have to click elsewhere on the website to get additional content. It helps give them more with less effort.
I think the product delivers a great view and product for us to display multiple things to customers and prospects and able to provide an ample amount of stats.
Great for getting more engagement data about leads and knowing exactly how interested they are in assets. The stats offer a lot of detail that our normal webpages don’t. We aren’t able to tell on our webpages the time that someone spent reading an asset

PathFactory Feature Ratings

Content hub
8
Forms / Gated content
7
Embedded CTAs
7
Content automation
7
Audience profiling and targeting
7
Closed-loop tracking and reporting
6
Content performance analytics
7