Provides great insight on how your leads engage with your content
March 22, 2019
Provides great insight on how your leads engage with your content
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
PathFactory is being used by our Interactions department who are responsible for creating experiences for customers at multiple stages throughout the customer buyer journey. The business problems it addresses are having a deeper understanding of customer engagement, allowing marketing automation nurture programs to scale, and making the most out of content and understanding the contribution to an opportunity.
- Collects a lot of data behind the scenes that can be actionable.
- Provides a view of a lead's engagement path so we have better insights on what and how they are engaging.
- Provides an easy to use interface for the end user to consume relevant content.
- UI can be improved with more customization of the content page (HTML/CSS).
- More expansive reporting and analytics options (different visualizations and being able to export).
- More granular engagement data (e.g. page views, duration, etc. for each content rather than one threshold setting).
- Creating nurture paths in marketing automation platforms is much more seamless using the data from PathFactory.
- The platform is easy to use and train to reduce the strain on resources to manage and execute.
- PathFactory provides insights into what type of content is performing and how to make the most out of our content.
PathFactory has helped generate better marketing results by minimizing the serving of duplicate content while serving up more content and more quickly to prospects which overall increases engagement. By knowing which content is underutilized and which content to double-down on, we as an organization benefit from this as it provides insights on what content to invest in.
Setting up and using PathFactory was less work than expected due to native integrations with our existing systems although it did require careful planning of new workflows. It was definitely worth the effort as we could spend more time on training end-users to be able to start using the platform right away.
With PathFactory, we are able to serve related content in a personalized manner to our potential buyers. This allows our potential buyers to engage with content as they wish, rather than waiting for the next communication to promote it. This is a much more natural experience as buyers are able to see and go deeper into what they are really interested in, and that, in turn, allows us to better understand our buyers.
While Uberflip has a more modern UI in displaying the content, it is rather limited to flipbooks or PDFs and does not prove the level of insight or experience as PathFactory. Additionally, PathFactory had better reporting and analytics than Uberflip. These two reasons alone were enough to choose PathFactory over Uberflip.