Track, Evaluate, and Iterate
April 03, 2019

Track, Evaluate, and Iterate

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

PathFactory is a fantastic tool that allows you to consolidate the customer experience into digestible resources and track where the user is within their journey. In the digital customer space, the customer journey traverses multiple channels and the customer is far more self-reliant in their discovery of information. With PathFactory, you can help a motivated user consume multiple assets within a single sitting and easily identify highly engaged customers and highly relevant channels to act on. Their direct integration with Eloqua makes it an easy-to-use tool to pull into your digital marketing stack.
  • Channel tracking
  • Easy Eloqua integration
  • Consumption data
  • Consolidated content library
  • Great training and customer service
  • Not all web pages are compatible with iFrame technology
  • There is a lot of data, but it can be hard to view exactly what you're searching for
  • Creating content data to action upon
  • Prioritization of channel resources
  • Critical insights for A/B testing and content optimization
PathFactory has helped us generate data about where are customers are in their digital experience, how they engage from different channels, and what types of content are most relevant and engaging. The integration of Eloqua forms has also allowed us to enable our customers to raise their hands for additional services and assistance. PathFactory helps us make more informed decisions in regards to our digital marketing programs.
It took us a few months to get setup within PathFactory (formerly LookBookHQ), however, we had a large volume of content to begin with that needed to uploaded, organized, and to have our links updated within Eloqua to begin collecting data. The earlier you can get setup with a content management and tracking system, the better.
PathFactory not only helps us identify fast moving buyers for our services, but it also helps us identify customers who need assistance with their purchases so that we can retain our customers, which we see as equally valuable. It enables us to deliver self-help packages to our customers with hand raisers built in to add useful support for those who need a helping hand.
The key differentiation for us what the volume and types of analytics that we were able to gather from PathFactory compared to their competitors. We leverage this information to make decisions regarding channel prioritization, journey acceleration, and content optimization. The built-in machine learning components also position PathFactory to stay ahead of the game and allows our content tracks to become increasingly relevant on an individualized level.
PathFactory is great for mid-size to large companies who are trying to get a more comprehensive view of the customers' digital experience and to remove barriers to content consumption. Pairing the PathFactory tracking links with UTMs, you can readily see which channels are valuable to your customers and how long customers from those channels spend with your content, so that you can prioritize resources and accelerate customers through your digital journeys.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics