PathFactory is a must have for any business! Perfect for content insight and activation
April 06, 2019
PathFactory is a must have for any business! Perfect for content insight and activation
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
PathFactory is used by our business to help compile information for customers and to help them visually understand our products and solutions - whether it's embedded within our blog articles, linking out to look books, or directly on the website.
- Their look books are simple and easy to use. The application is streamlined with a clear and effective layout.
- Constant support available.
- Use of the 'suggest recommendations' shows that PathFactory constantly wants to provide further support and offer things which are relevant to each business to help the UX, and the end goal - thecustomer.
- Integrations and tracking itself can somewhat be an issue.
- No negative impacts on the overall business objectives and goals.
We have benefited from using PathFactory as we can see the different engagement levels of not only customers but future prospects. The use of the analytics enables us to see how well different types of content tracks are performing and also allows us to plan effectively for future campaigns.
I was not here during the initial stage of implementing the process unfortunately.
PathFactory allows potential buyers to see specific content that is beneficial to them. Therefore it makes our jobs a lot easier as the content is specific, tailored and overall meets their business needs.