Item: PathFactory
Rating: 7
Author: Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

Use Cases and Deployment Scope

We are using PathFactory to bundle assets for easier consumption by our users, instead of expecting them to click through to several different sites. It is a simple process and can be implemented quickly. We use it in our campaigns and as a drive-to from emails and social media platforms.

Pros and Cons

Pros

Very easy to use.
Instantaneous "go live".

Cons

Some of the terminologies can be confusing without the training.

Return on Investment

Engagement has been good since creating new tracks. Don't have info on how many new registration forms have been filled out.

PathFactory Value Proposition

I'd say so. Usually, we have people click through to more than one asset when we usually have a higher bounce rate on our site.

PathFactory Time to Value

Less than expected.

PathFactory Buyer Enablement

Yes, I'd say that's the main benefit. Everything is in front of the user and they can decide whether or not to read. It takes possible bad UX on websites out of the equation.

Alternatives Considered

None.

Likelihood to Recommend

Good for mini-campaigns where you want to give people the best opportunity to see the content that would be most helpful to them.

PathFactory Feature Ratings

Comments

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Lauren Triance-Haldane
(Vendor Representative) commented 7 years ago
Thanks for reviewing PathFactory! Like other platforms with a wide range of functionality across configuration and analytics, PathFactory does have some advanced terminology and concepts. If you're ever unsure of what something means, please take advantage of our customer Knowledge Base and keep an eye out for more tooltips and guides within the app to explain new features and functionality.

Easy to use and go live with