Easy to use and go live with
March 27, 2019

Easy to use and go live with

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

We are using PathFactory to bundle assets for easier consumption by our users, instead of expecting them to click through to several different sites. It is a simple process and can be implemented quickly. We use it in our campaigns and as a drive-to from emails and social media platforms.
  • Very easy to use.
  • Instantaneous "go live".
  • Some of the terminologies can be confusing without the training.
  • Engagement has been good since creating new tracks. Don't have info on how many new registration forms have been filled out.
I'd say so. Usually, we have people click through to more than one asset when we usually have a higher bounce rate on our site.
Less than expected.
Yes, I'd say that's the main benefit. Everything is in front of the user and they can decide whether or not to read. It takes possible bad UX on websites out of the equation.
Good for mini-campaigns where you want to give people the best opportunity to see the content that would be most helpful to them.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics