Solid tool and great customer support in pushing for better utilization
April 08, 2019
Solid tool and great customer support in pushing for better utilization
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
We use it in emails, newsletters, and as an accompanying piece in webinars. It is used by our enterprise marketing team within the organization. We want to be able to have one place for different formats that speak to the same theme.
- Great customer support and works with us closely to improve our [efforts].
- I see them often as a sponsor at events that are relevant to me, great job on getting your name out there to the right audience.
- Great in helping in brainstorming with form strategy.
- The integration with our tech process could be a bit smoother
- Pathfactory promises a lot of tech implementation possibilities but it's usually not something that is doable
- It's hard to tell a story or the real impact it has on business, would need another tool to support attribution for PathFactory engagement and translated into ROI
It has been a great tool for our nurture programs. Instead of presenting just one piece we are able to keep them interested in reviewing a bunch of resources. We have been seeing good results in our webinar use case of having a track in our thank you page.
It was more work than they promised but I have done set up with other tools and had an idea that it would take longer.
We have used it as more of a way to get our prospects more engaged, not so much as a tool to self educate. We have been using it to share thought leadership.