Detailed Behavior Reports
August 19, 2019

Detailed Behavior Reports

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use it to export reports and get a more detailed breakdown of if the content is being viewed.
  • Providing analytics
  • Easy to view dashboard
  • Ease of exporting reports
  • Ability to access reports on one page
  • Has allowed us to offer a higher revenue program because of the detailed behavior report.
Yes, we have (see the previous comment).
I am not sure how it was to get initially started but getting added to it and being trained was fairly easy.
We use Eloqua for different campaigns that require less detail. We use SnapApp for quizzes because they offer a breakdown by question/answer.
Useful for in-depth reporting on user behavior but not on user demographics.

PathFactory Feature Ratings

Content hub
10
Forms / Gated content
10
Embedded CTAs
Not Rated
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
10