Email Marketing Swiss Army Knife
October 19, 2017

Email Marketing Swiss Army Knife

Christopher Boyd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Pinpointe On-Demand

I've implemented Pinpointe at nearly every company I've worked for - that's how much I like it and find it to be a successful tool to use. It has solved the issue of how do we reliably communicate marketing and announcement material to our current customers and prospects, while also managing our contact database? With integrations into things like SalesForce, an API, and WordPress, it's adaptable to nearly every situation.

I recommend Pinpointe to every single one of my clients. It's an easy-to-use application, the support team and development team are very responsive and helpful, and it hits all the right notes for managing contacts and sending marketing emails en masse.
  • Clean, easy to use UI (little outdated, but they are rolling out a new look slowly)
  • Lots of statistics gathering and reporting, from email opens to link tracking to page visits. Very impressive statistical reporting per email and across an entire account
  • Support is quick, usually responding in < 1 hour. When a problem really turns out to be a bug, they've put me in direct contact with development to fix it or find a temporary workaround
  • Deliverability of emails are better than other systems I've tested (the emails get sent and arrive when I plan, and look just like I designed them in the system)
  • Lots of email tools - split testing, inbox previewing, spam checker
  • Offers an Enterprise edition (several clients of mine specifically needed this)
  • There is no price point for small senders (as in, send only a few emails a month or to very small groups), and there is no free tier account. They target high volume senders and enterprise customers primarily.
  • Campaign builder options include a WYSIWYG and a drag-and-drop builder. The builder is fun to use and emails are true to design, but there is a lack of templates right now.
  • Went from engaging only pre-existing customers directly from our sales team to 30,000 engagements per month
  • Was able to use data from successful email marketing to determine new marketing initiatives, which helped fix all the holes in our marketing strategy
Whereas MailChimp felt very simple (both as a pro and a con), Pinpointe allowed us to achieve the same simplicity when we wanted it, and to be able to go well beyond that simplicity when we needed that instead.

Constant Contact was our original platform for email marketing, but after using Pinpointe, we easily made the decision to switch given the reporting, the constant addition of new, requested features by users, and the deliverability of emails via Pinpointe. We do still use Constant Contact, but only for event management.
Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending.

Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.

Pinpointe On-Demand Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports

Pinpointe On-Demand Support

They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company.

They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - Yes, it was resolved within two hours of the bug submission and was resolved completely.