Email Marketing Swiss Army Knife
October 19, 2017
Email Marketing Swiss Army Knife
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Pinpointe On-Demand
I've implemented Pinpointe at nearly every company I've worked for - that's how much I like it and find it to be a successful tool to use. It has solved the issue of how do we reliably communicate marketing and announcement material to our current customers and prospects, while also managing our contact database? With integrations into things like SalesForce, an API, and WordPress, it's adaptable to nearly every situation.
I recommend Pinpointe to every single one of my clients. It's an easy-to-use application, the support team and development team are very responsive and helpful, and it hits all the right notes for managing contacts and sending marketing emails en masse.
I recommend Pinpointe to every single one of my clients. It's an easy-to-use application, the support team and development team are very responsive and helpful, and it hits all the right notes for managing contacts and sending marketing emails en masse.
- Clean, easy to use UI (little outdated, but they are rolling out a new look slowly)
- Lots of statistics gathering and reporting, from email opens to link tracking to page visits. Very impressive statistical reporting per email and across an entire account
- Support is quick, usually responding in < 1 hour. When a problem really turns out to be a bug, they've put me in direct contact with development to fix it or find a temporary workaround
- Deliverability of emails are better than other systems I've tested (the emails get sent and arrive when I plan, and look just like I designed them in the system)
- Lots of email tools - split testing, inbox previewing, spam checker
- Offers an Enterprise edition (several clients of mine specifically needed this)
- There is no price point for small senders (as in, send only a few emails a month or to very small groups), and there is no free tier account. They target high volume senders and enterprise customers primarily.
- Campaign builder options include a WYSIWYG and a drag-and-drop builder. The builder is fun to use and emails are true to design, but there is a lack of templates right now.
- Went from engaging only pre-existing customers directly from our sales team to 30,000 engagements per month
- Was able to use data from successful email marketing to determine new marketing initiatives, which helped fix all the holes in our marketing strategy
Whereas MailChimp felt very simple (both as a pro and a con), Pinpointe allowed us to achieve the same simplicity when we wanted it, and to be able to go well beyond that simplicity when we needed that instead.
Constant Contact was our original platform for email marketing, but after using Pinpointe, we easily made the decision to switch given the reporting, the constant addition of new, requested features by users, and the deliverability of emails via Pinpointe. We do still use Constant Contact, but only for event management.
Constant Contact was our original platform for email marketing, but after using Pinpointe, we easily made the decision to switch given the reporting, the constant addition of new, requested features by users, and the deliverability of emails via Pinpointe. We do still use Constant Contact, but only for event management.
Pinpointe On-Demand Feature Ratings
Pinpointe On-Demand Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes, it was resolved within two hours of the bug submission and was resolved completely.