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Qubit for online retailers - great as long as you know who you are targeting!
October 18, 2016

Qubit for online retailers - great as long as you know who you are targeting!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

Qubit is being used by my organisation to personalise the web experience for customers. Core focuses are geo-targeting and also targeting shoppers by demographic and spend. Qubit allows us to successfully conduct A/B tests and targets. A lot of the A/B testing were in fact UX related tests with the objective of improving the customer journey throughout.
  • Friendly, approachable account managers.
  • The Qubit team appreciated that the team in my company needed some educating around good practice testing and targeting methods. They always took the time to explain the logic behind the software.
  • The dashboard in Qubit was very comprehensive and easy to use.
  • Whilst I appreciate a level of confidentiality is at play - knowing that Qubit worked with other retailers they could have helped us kick-start some of our projects a bit more. We asked them for their opinions on certain strategies but at no point did they share any 'best-practice' knowledge.
  • It would be helpful if Qubit provided more of a road map update on upcoming features - that way retailers can incorporate that into their planning ahead of the functionality going live and benefit from it earlier.
  • It was unfortunate when we found out you can't target multiple languages in simple mode - perhaps an idea to introduce simple mode with multi-language functionality?
Whilst I wasn't directly involved in the decision to purchase Qubit instead of other point solutions, I am aware that one of the primary and main reasons was for the fact that it was one solution that combined functionalities such as A/B testing, optimisation and personalisation. It is important to have this data and insight coming from one place - by one 'person's' methodology.

I would happily recommend Qubit albeit with some 'caveats'. Qubit is well suited to large business with a well-established CRM team in place. I think it is very important that companies that choose to work with Qubit have a good idea of their demographic, target customer and segmentation strategy. I would also recommend Qubit to companies that have dedicated headcount to support targeting and testing.

I would also say Qubit is well suited to companies that have enough in-house support to bring successful tests in as part of the permanent site furniture. It is to my understanding not advisable to have too many tests running at 100% (if you know they're working) when you could take outcomes on as an action.