Radian6 Experience over the past 3 years
September 12, 2014

Radian6 Experience over the past 3 years

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Radian6 (legacy)

Overall Satisfaction with Radian6

Radian6 has been used for social listening. It is used by the Analytics Department and Consumer Insight Department as well. It address the topics around the brand that raise attention. It also tells us the effect of our social and TV campaigns.
  • Friendly user interface. Easy to navigate and easy to set up the account based on keyword
  • Stability - almost never had problem with logging in or getting kicked out of the program unexpectedly during the 3 years of use.
  • Certain features. I really like the keyword cloud as well as the topic trend.
  • Export limit. 500 mentions is too little. Any topic could easily gather over 2000 mentions in my experience.
  • Keyword sentiment. This is the major turn-off but it is not unique only to Radian 6.The keyword-based analysis cannot properly interpret human emotions. The sentiment we received is not accurate but we just don't have the time to go through these mentions manually to get a favorability ratio.
  • Level of noise. Often times there are quite a few automated and duplicated message/advertising that should have been noticed, captured and filtered out automatically by the system.
  • It helped us improve customer satisfaction and monitor the features they are concerned about our client's product/service
  • Provide post-sale customer service and pre-sale consultation
  • It helped our social campaign to find the right online community and market research often takes insight through Radian6 too.
Radian6 has a better user interface and it is better at summarizing the entire conversation and identifying the overall trend.
How accurate is the result? How user friendly is the interface? And the cost of course.

Using Radian6

Aside from what has already been said earlier, I would consider the renewal of Radian6 if the social campaign is not based on very granular metrics. Radian6 would be great for identifying the overall trend and conducting research for measurement plan.